LEGO online community case study: what benefits do they get from it?
Online communities have become so popular in the recent times and the success story of brands like Starbucks and LEGO are an inspiration for many of the new people in the market that are looking to set up their online community. The toy brand company wasn’t one of the most popular ones by the time LEGO online community was launched but with time they have grown in leaps and bounds thanks to the attraction generated by their online community.