When you talk about the online communities, the Starbucks online community is right there on top. With their hard work, passion and innovation, they have crossed all the hurdles and have an audience base in millions. They are an example of anyone who is willing to start a new online community with the kind of success that they have had with their venture. There are so many people that are coming up with online communities with every passing day and Starbucks is an inspiration for so many of them. Starbucks online community is an inspiration for every new and upcoming player in the market having proven itself to be the very best.
But the journey was never so easy for them & they also
had to struggle and crawl their way to the top. With successful things, there
is one thing for sure, there is hard work put in day in & day out by the
makers. With Starbucks, there was nothing different and there was proper
planning that was put in place along with hard work which made them so
successful and inspiring for everyone. So, here is a sneak peek into the world
of Starbucks and how they have become such a big brand in quick time.
How it all did start?
When you look at any story, it is very important to look
at how it actually begins. Starbucks was a popular house but as an online
community it had to work hard in order to make its way to the top. The number of members in the Starbucks online
community was pretty few in the first few years and then slowly and steadily,
they start giving more and more importance to the community members.
They started looking into how they can get more
involvement from their community members and this is where it all started to
click for the Starbucks community. They started to make their way to the top
usurping various top online communities and more than being the top coffee
brand, it also became a top online community.
How big a move was giving chances to the
online community members?
The community was a common one and was steadily growing since its inception but the master move of pulling the ideas of the subscribers and members changed everything for the Starbucks. Things started to get better and the members started to get more and more involved.
My Starbucks
The best thing with the Starbucks online community is My Starbucks
idea that anyone get to share with ease and make an impact on the other
community members. This is what has prompted the community members to get more
actively involved in the Starbucks community. When you know that you have a
chance of your idea being published as the new blog and at the same time get
some good money, why won’t you be interested?
This master tactics from the developers and runners of
community has made it quite a hit amongst the members. Every member now tries
to come up with some idea that has the merit to be Starbucks idea. The first
thing Starbucks online community is that they do not need to come up with a new
idea every day as the viewers do the job for them.
It is no easy task to come up with a different idea and
story on each given day and this is where My Starbucks idea is a huge plus. You
don’t need a thinker and writer by your side to help you with a story because
you have a readymade idea for you.
On the other hand, when any community members watch his idea being published as the idea, the faith in the Starbucks online community is enhanced. At the same time, there are also others who start to put in added efforts in order to make sure that they can come up with similar ideas to be the hero of My Starbucks story.
How much engaged they are with the members?
Just giving a chance to the community members to get their
story published hasn’t done the job for the Starbucks online community. Other factors too have had their impact on the
decision and one of them is giving prompt replies to the queries and questions
raised by the members on various posts. They are very peculiar when you talk
about replying to the queries raised by the members which have enhanced the
engagement on the online community.
Online community members will always have a lot of
questions on their mind and you need to have their answers in order to make
sure that they are satiated. Only when you are able to come up with smart
answers to the tricky questions, your online community will grow like the Starbucks
online community. This is quite a lesson to learn for the newbie in the market
who just put in blogs and are not attentive while listening and replying to the
queries rose.
How has improved interface and user experience
played a role?
Another very important thing that is needed to be kept in
mind is how they have changed the interface and made it friendly to the users.
Everyone likes to browse the websites that it can easily scroll through and
makes an impact on him.
He must be able to easily find the topics that he is
looking for without having to go through a number of pages. This is where the
developers and managers of community shall be given credit as they have
maintained a very smooth platform. This is one of the major reasons why Starbucks
online community is leading the market and increasing members with every
passing day.