Online community vs. social network: what to choose?

Business promotion has become quite an important aspect for everyone no matter how big or how small your business is. Especially with the advent of digital marketing, the competition is on a whole new level these days. If you lag behind, then the chances are that you will end up losing your grip in the market and may not be able to have the kind of impact that you want to have. This is where the online community comes in handy for you. They help you to build a repute of your brand on the online market and create a niche in the sector that you are working.

But some of you make use of the popular social channels rather than subscribing and creating your own channel. It is easier and simpler for you. However, at the end of the day, it is not helpful in creating the bigger image of your brand. Both online community and promotion on the social network have their own value. Here is a quick analysis that will help you to decide whether you are going to design an online community or make use of the popular social network only for your business.

Is online community more expensive?

Cost is quite an important aspect no matter in which field you are working. You need to be very careful in this aspect. Getting a completely new network designed for you is a huge task and it will definitely be more expensive to you.

On the other hand, getting a new social blog on the Facebook, Twitter or other websites is quite an easy job. You even do not need the help of any expert in order to create the blog or page on these networks. You can do it by yourself only. So, if you are on a low budget and looking to start on a very low budget, then it is quite a smart option for you to make use of the social network.

Which of them is more effective?

This is probably the most important question that you have in hand when you are looking to make the selection amongst the social networks and the online community. By just having a mere presence on a social network, you are not going to make that kind of impact on the masses. At the same time, you are also not going to make that count on the bigger stage.

But when you have an online community, it helps you to create an effective approach of your brand. It is a personalized brand for you where you have the freedom to express yourself in the order that you want to. You can post what you want to and at the same time, you have your own followers and visitors on the platform that makes the job simpler for you.

Which of them is easier to build your audience?

This is another very important question when you are talking about the communities and social networks. The answer to this is simple to look and complicated to understand. With the online social networks, it is easy to begin and you will get some good number of audiences for your page without any hiccups. However, enhancing that number and converting them into the visitors of your website is a typical task.

On the other hand with the online communities, things are easier when you are just starting up and you may find it difficult to find the members. But the exodus on your website is great when you are making use of the online community. So, this is where the online community trumps the social network in a great manner. This is why most of the brands tend to make use of the online communities over the social networks.

Both the social network and the online community have their own distinct advantages. Thus you need to take the decision before a great deal of analysis. You should analyze upon the cost, the kind of impact and the market in which you are dealing and you will find it easier to come up with a solution to your problem.

If you decide to build and online community, check our article about 10 best WordPress plugins and tools to help you with the whole process!

Published by Modesta

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