You cannot doubt the way people buy has fundamentally changed over the years. Nowadays, people are administering their own research, interpreting product reviews, soliciting recommendations before they dive on their final decision. Online communities are playing a prime role in the overall process.
A strong customer relationship can attract business success, chase potential customers and sales, build trust, empower custom retention. Also, it encourage emotional connection between them and brand. The core of a community is non-profit. It relies on relationship and interaction. Instead of digging new strategies for your business, we recommend you to initiate the process with the customer in mind.
The dexterity of online brand communities is they invest in creating a participatory experience for the customer. Companies with active online communities focused on their products gravitated to higher brand credibility, corporate integrity, also customer loyalty. As a brand or blogger, if you don’t build your community from a customer-centric perspective, you would be left out in a virtual town.
With interactive communities, your brand has advocates that can help you develop the next product or focused marketing strategies. Gone are days, when marketing was just about a few appraisals and explanation of products. Nowadays marketing, is more customer-centric and there is where the evolution of online communities meets the standards.
To create a thriving community, start exploring these features of a successful online community, to harness the enthusiasm and strengthen strong connections.
1. Figure out their focus
The online community is a place where like-minded people engage with each other and promote. To set a fundamental foundation for an online community, you need to grab the attention of the audience. Also you should understand what your audience wants before they deliver you appealing content. Create a poll on Twitter, Instagram, or Facebook surveys.
Remember a flourishing community does not cultivate overnight. As a manager you have plenty of crowdsourced ideas, relevant content. The priority of online communities is highlighting their members.
One of the prominent features of a successful online community is active advocates (members), they encourage, honor, and promote their superusers. When you empower your passionate members they would lead as brand advocates. They contribute content, trust, and also actively cater to other customers.
2. Relevant Segmentation
Smart brands understand the importance of creating a customer-centric environment. The content doesn’t have limitations, in other words it can be an audio, video, or written. You can explore ideas and content relevant to your brand as per your targeted audience. In this case, relevant content is an imperative process in your business. If you are enumerating content and products not as per the targeted audience, customers will escape from it. So, it is crucial to segment your content wisely.
3. Engagement is important
Your community is as valuable as your members and customers. Boost their confidence and encourage them to connect to your community would broaden and become territory to meet and talk. Beyond the participation of your customer, you need to acknowledge them either by liking their comments, following back, and answering queries.
The more value your community receives, they are more likely to check back and stay involved in all of your events. Stay consistent in your content, add discussion points, weekly or monthly, adding events or activities, promoting suggestions, feedback, and Question and Answer sessions.
If your community is leading towards motivation and boosting without any aspiration, then you would end up in the dark web without anything. Customer engagement is a must for a healthy community, but you can’t ignore your real-time goal. You should oscillate your goals and plan things accordingly.
Are you promoting membership benefits or looking for business intelligence? Be concrete on your goal. Membership is an important feature of a successful online community, which can be achieved with a consistent calendar of content, events, and other features.
Community is a promoter of your products, it creates buzz and adds excitement about it. Imagine if your community is not visible, the members would be able to find it. You could promote visibility in numerous ways from creating websites, blogs, or even social media channels. For example: Twitter, Instagram communities. They use fascinating phrases, captivating memes, trending topics, engaging hashtags, also retweets to absorb customer attention towards their brand.
One added feature of a successful online community is personalisation. People get inspired by a personal touch. You should inspire and cultivate members by offering them a curated feed that is relevant to them.
7. Mobile Responsive
Your online community should support the online community. Your customers should be able to access the community with their handy mobile app. So, you can support customers by providing them a platform that supports the 24 x 7.
8. Email engagement
Email is a great way of promoting users to your community. Further implementing that features for successful online community increases the bond between you and the customer. There are several methods you can implement to achieve it. Sending personalized messages can target your goals and challenges. Implement different styles including informational, personal, and much more for your email.
Create content or messages that resonate to ignite the engagement of customers in the community. Ensure the subject lines are catchy. Include stats of the customer who has gained success using your services. You also can include client testimonials in Email.
There are a majority of big brands embracing the gamification trend with varying levels of success. Properly implemented can maximize the reach and results. You need to compile a list for the community to skyrocketing the gamification strategy. Promote gaming mechanics like award, badges, ranks, or tiles. So, these badges encourage people to follow and incentivize things they would consider either bothersome or tiresome.
10. Measure performance
Your brand must measure the health and performance of the community and also follow steps to upgrade them. Keep focused on metrics, traffic, content, members, responsiveness, interaction, and much more. Keeping track of your metrics and interpreting to get customer retention.