Google takes speed into consideration when
ranking websites on its platform. Also, the loading speed of your website can
greatly influence how easily the users can find you on the search engine result
page. Naturally, it is a must to speed up your website. Since, mobile users
have outnumbered the searches made by the desktop users, the importance of
having a website that loads quickly is critical than ever before. This also
means that Google’s first priority is to cater to those websites that are
mobile friendly and have better loading speed.
How does website speed influence visibility?
As a result, businesses that are able to
come up with better performing websites with good load speed will have more
chances of ranking on the first page of SERP. So, if you are also looking to
speed up your business, then speeding the load speed of your website is the
critical component which can fuel up the growth of your business.
What is a good load time for a website?
While it is important to have a website
with good load time, but how do you know what a good load time is? The average
time that it takes for a website or mobile landing page to load is 15 seconds.
However, according to a survey 53% of the visitors simply abandon the site that
takes more than 3 or 4 seconds to load. Also, if the load time increases from 3
or 4 seconds to 10 seconds, the bounce rate reaches to almost 123% which is
very high.
How to speed up your website?
There are many factors that affect the
loading speed of a website of mobile page. So, here are some of the steps that
you can take to boost the loading speed of the website and enhance user experience.
1. Choose a suitable server
Choosing a perfect hosting for your website
is the first steep to start your website. So, make sure to host the website
with a professional configuration as it can really enhance the loading speed of
the website.
2. Optimize caches to enhance page load time
Make sure that your mobile user utilizes
only the local memory to cache resources so as to avoid server requests that
are not required. You can also minify the JavaScript as well as the style
sheets to escalate the speed of your website.
3. Apply AJAX to speed boost your website
Applying AJAX will assist your mobile
website to fetch the data from the web server while avoiding the requirement of
the page to be refreshed. It also gives your mobile site the capacity to load
and fill in the updated content while the user is continuing to browse the
mobile page.
4. Defer JavaScript loading
Deferring a file simply means postponing
it from loading until the time all other elements get loaded. Thus, if you
defer bigger files such as JavaScript, you can enable the remaining pages and
content of your website to load without any sort of delay.
5. Run a compression audit
If you want to speed up your website, then
it is in your best interest to have all your files in the smallest sizes as
possible. The smaller your files, the easier it will be for your website to
load faster. However, this should be done without compromising the quality of
such files.
6. Reduce the size of images
Images play a crucial role in hampering
the speed of your site. More often than not, they are large files, which affect
the load time of the page. However, removing the images from your website pages
is not an option. So, if you want to speed up your website, you can simply
reduce the size of the images. It can be done by using software or tools. In this
way you can improve the load time of your website.
7. Use a good theme (if using WordPress)
While it is important to select a good
website hosting and a reliable content delivery network, you can also opt for a
good theme for your WordPress website to boost up its speed. At present,
designers can build WordPress themes equipped with bells and whistles. They
take less than 10 seconds to load.
8. Minify your codes
To speed up your website load time, it is important that you remove the HTML comments, CDATA sections, empty elements as well as whitespaces. This would decrease the size of the page and would also reduce the network latency.
Nowadays a fast website is a must and there are many ways to reach this. Follow these steps to boost your website speed and enjoy the results you can get out of it!